Master of Business Administration (MBA - Finance / Marketing / HR)
Curriculum Structure:
| Semester I | Semester II |
|---|---|
| Principles of Management and Organisational Behaviour | Human Resource Management |
| Marketing Management | Strategic Management |
| Accounting for Managers | Financial Management |
| Managerial Economics | Project Management |
| Business Statistics & Analytics | Quantitative Techniques for Management-II |
| Quantitative Techniques for Management-I | Management Information System |
| Managerial Communication | Research Methodology |
| Computer Applications for Business (MS excel) | Indian Ethos (Elective) |
| Personality development & soft skills | SPSS/ R software, Power BI (skill) |
MBA (Specialisation: Human Resource Management)
An MBA in Human Resource Management (HRM) is designed to bridge the gap between traditional business administration and the psychological nuances of managing people. While a standard MBA focuses on 'the bottom line,' an MBA in HR focuses on the people who drive that bottom line.
This degree is ideal if you enjoy psychology and systems thinking but want to apply them in a corporate setting. It has evolved significantly from 'administrative paperwork' to a data-driven, strategic role where you act as the guardian of a company’s most expensive and valuable asset: its people.
| Core Subjects | |
| Supply Chain Management | |
| International Business Management | |
| Entrepreneurship development | |
|
Human Resource Management |
|
| HRM 1- Industrial Relations and Labour Legislation | |
| HRM 2 -Human Resources Development | |
| HRM 3 -Training and Development | |
| HRM 4 -Human Resource Metrics and Analytics | |
| Open Elective | Compensation and Benefits Management |
| Entrepreneurship Development (ED) Workshop | |
| Global HRM | |
| Leadership, Power and Politics | |
| Strategic Human Resource Management | |
| Open Elective | Talent and Knowledge Management |
| Project work (Compulsory) | |
MBA (Specialisation: Marketing Management)
The Postgraduate specialisation Programme in MBA (Marketing Management) is designed to provide a dynamic learning environment that equips students with advanced managerial knowledge, strategic marketing competencies, and industry-relevant skills in the Indian business context. The specialisation programme (Marketing Management) enables students to gain insights into contemporary management practices through collaborative learning, case-based discussions, experiential pedagogy, and interaction with diverse business perspectives.
The curriculum is structured to develop analytical thinking, problem-solving ability, decision-making skills, and professional leadership competencies required in today’s competitive marketing landscape. It also fosters independent learning, critical inquiry, and research orientation, enabling students to address real-world business and market challenges effectively.
Further, the programme provides opportunities for students to undertake rigorous project work and industry-oriented research under faculty guidance, thereby enhancing their ability to apply theoretical concepts to practical business situations. The overall objective of the programme is to prepare competent, ethical, and innovative marketing professionals capable of contributing effectively to corporate organizations, entrepreneurial ventures, and the evolving Indian economy.
| Core Subjects | |
| Supply Chain Management | |
| International Business Management | |
| Entrepreneurship development | |
|
Marketing Management |
|
| Consumer Behaviour | |
| Advertising Management | |
| Services Marketing | |
| Sales Force Management | |
| Open Elective | Sales Force Management |
| Entrepreneurship Development (ED) Workshop | |
| Sales Promotion Management | |
| Digital Marketing | |
| Strategic Brand Management | |
| Open Elective |
|
| Project work (Compulsory) | |
MBA (Specialisation: Financial Management)
MBA in Finance involves essential skills in financial analysis, investment strategies, and risk management for careers in banking, consulting, and corporate finance. The programme integrates real-world tools like case studies, simulations, and emerging tech to develop leadership and analytical skills. Programs include internships, projects, and self-paced online resources like e-books, videos, and forums for flexible learning
| Core Subjects | |
| Logistics and Supply Chain Management | |
| International Business | |
| Entrepreneurship development | |
| Finance | |
| Business Law and Corporate Governance | |
| Advanced Financial Management | |
| Banking and Financial Services | |
| Income Tax | |
| Open Elective |
|
| Computer Lab 01 * (R programming and Fin Lab) | |
| International Financial Management | |
| Financial Derivatives | |
| Investment and Portfolio Management | |
| Merger, Acquisition and Corporate Restructuring (Or) Goods and Services Tax | |
| Open Elective |
|
| Computer Lab 02 (Fintech Solution using AGILE Methodology) | |
MBA (Specialisation: Human Resource Management)
HR Business Partner (HRBP): Consulting with department heads to align HR tasks with business goals.
Talent Acquisition Manager: Leading high-level recruitment and executive search strategies.
Compensation Manager: Analysing market data to ensure the company stays competitive.
Chief People Officer (CPO): The 'C-Suite' level role overseeing the entire human capital strategy.
MBA (Specialisation: Marketing Management)
Traditional Marketing Careers - Marketing Manager, Brand Manager, Sales and Distribution Manager, Product Manager, Retail Marketing Manager, Customer Relationship Manager (CRM), Business Development Manager, Advertising and Promotion Manager, Market Research Analyst, Channel Sales Manager.
These roles are available in leading Indian and multinational companies across industries.
Emerging Digital Marketing Careers - With the expansion of the digital economy and online consumer engagement, new-age marketing careers have become highly relevant, including: Digital Marketing Manager, Social Media Strategist, SEO/SEM Specialist, Content Marketing Manager, Influencer Marketing Executive, Performance Marketing Analyst, E-commerce Marketing Manager, Marketing Automation Specialist, Online Reputation Manager, and Growth Marketing Manager.
These opportunities are growing rapidly in e-commerce companies, digital agencies, media firms, and technology start-ups.
Data-Driven and Analytics-Based Careers: Modern marketing increasingly depends on data analytics and consumer insights. Students can explore roles such as: Marketing Analytics Consultant, Consumer Insights Analyst, Business Intelligence Executive, Customer Experience Analyst, Pricing Strategy Analyst, and Data-Driven Marketing Specialist.
These careers are especially prominent in IT companies, consulting firms, banking, fintech, and retail sectors.
Sector-Specific Opportunities in India - The programme also opens opportunities in specialized sectors such as: Healthcare and Hospital Marketing, Pharmaceutical Marketing, Rural and Agri-Marketing, Luxury Brand Management, Tourism and Hospitality Marketing, Sports and Entertainment Marketing, Real Estate Marketing, Financial Services Marketing.
India’s expanding service sector and growing consumer market have created substantial demand for professionals in these areas.
Opportunities in Emerging Technologies - The integration of technology with marketing has created advanced career roles related to:
- AI-driven Marketing
- Marketing Technology (MarTech)
- Neuromarketing
- Omnichannel Marketing
- Customer Experience Management
- AI-based Consumer Behaviour Analysis
- These fields are expected to grow significantly in India over the next decade.
Higher Education and Research Opportunities
Graduates may also pursue:
- Ph.D. in Management/Marketing
- UGC-NET and academic careers
- Research positions in market research organizations and think tanks
- Corporate training and consultancy roles
- Start-ups
MBA (Specialisation: Financial Management)
With leveraged skills and knowledge, the graduate can career opportunities in the finance field.
- Financial Analyst
- Investment Banker
- Risk Manager
- Portfolio Manager
- Corporate Finance Manager
Indian Students : INR 150,000/- + Other Fee per year
NRI Students : USD 5200 per year
Forms
University of Mysore
Sri Jayachamarajendra College of Engineering
Sikkim Manipal University
Sikkim Manipal University
Tumkur University
Sree Siddaganga College of Arts, Science & Commerce
Department / Subject Taught
Feb 26, 2010
5 Years 6 Months
Feb 26, 2010
5 Years 6 Months
To encourage creativity and high-order thinking in a way that increases student performance along with contributing to the growth of the organisation.
Innovative and self-directed individual with good communication and interpersonal skills. Adaptable to change, quick to learn, able to cope, take decisions by systematically analyzing situations, and take initiative for problem resolutions.
Recognized Post-graduate Guide, JSS Academy of Higher Education & Research Mysuru, Karnataka.
Co-ordinator - BBA ( Hospital and Health System Management), Center of Distance Education, JSS Academy of Higher Education & Research, Mysuru, Karnataka.
Marketing Management, Services Quality, Services Marketing, Human Resource Management, Consumer Behavior, Employee Engagement, and Research area related to Services Quality.