Mr. Gurulingu P from the Department of Health System Management Studies, JSS AHER, has been conferred the Best Paper Award for the Paper “Leveraging AI to understand Investor behaviour in Mutual Fund Investments” at the International Conference on HIGHER EDUCATION 4.0: “Revolutionizing the Pathway to Career through Digitalization”, held on 15th and 16th May 2025 at DePaul College, Mysuru.