Dr. Asha Srinivasan is Assistant Professor from Cosmetic Science division and Director/Entrepreneur, Auric Cosmo India Private Limited. The company has recently received the prestigious Idea2PoC grant in aid through ELEVATE 2024 of Rs. 21 Lakhs. Auric Cosmo India Private Limited has been as TOP 5 start ups in Mysuru region for the highly coveted ELEVATE 2024 program. Dr. Asha Srinivasan along with Mr. Vikram Singh, received the ELEVATE 2024 award from Shri. Priyank Kharge on 26 March 2025. Auric Cosmo India Private Limited, incubated at the SPARKLE CINE Foundation, in JSS Academy of Higher Education & Research in Mysuru, are the first in JSS to receive the ELEVATE 2024 grant, thus positioning JSS Academy of Higher Education & Research