The division of Psychology and Cognitive Neuroscience, School of Life Sciences, JSS Academy of Higher Education and Research, Mysore offers a skill-based paper to gain insights in the field of marketing and consumer behavior and encourage students towards entrepreneurship and startup culture. The study in the field of marketing enables the students to gain knowledge on concepts such as product development, pricing strategies, distribution channels, promotional tactics, and effective ways of maintaining long-term customer relationships on one hand and psychological processes such as perception, social and cultural influences, motivation, preferences impact purchase decision-making processes, buying patterns and consumer choices. “LIT Candles” is an attempt by the fifth semester Hons’ B.Sc. students of Division of Psychology & Cognitive Neuroscience, School of Life Sciences, JSS Academy of Higher Education and Research, adapted a pedagogical approach to understand the academic paper on Marketing and Consumer Psychology.