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SPARKLE CINE a Section 8 company established under the aegis of JSS Academy of Higher Education & Research, Mysuru signed MoU with Technical Consultancy Services Organization of Karnataka (TECSOK) a Government of Karnataka Organization under the Department of Industries and Commerce, Government of Karnataka, for establishment of Centre of Excellence in Entrepreneurship Development. The MoU was signed on 4th of August 2021 at Sri Rajendra Auditorium, JSS College of Pharmacy, Mysuru. Chief Mentor of TECSOK, Dr.M.B.Gururaj and Executive Secretary of JSS Mahavidyapeetha and Director of SPARKLE CINE, Dr.C.G.Betsurmath signed the MoU from the respective organizations. Pro Chancellor of JSS AHER, Dr.B.Suresh, Director Finance of JSS Mahavidyapeetha Sri.S.Puttasubbappa, Director Audits and Accounts, JSS Mahavidyapeetha Sri.K.R.Santhanam, Vice Chancellor Dr. Surinder Singh, Registrar Dr.B.Manjunatha, Director (Academics) Dr.P.A.Kushalappa, Chief Technical Advisor to CEO of TECSOK, Sri.Satyanarayan Rao and TECSOK Project Manager, Ms.Sowmyashree, Coordinator of SPARKLE CINE Dr.S.Prashanth were present during the event.

The officers of JSS AHER, Principals and Heads of the JSS AHER Constituent Colleges and University Departments attended the event both on-site as well as through the virtual mode. The activity of the Centre focuses on development of entire innovation driven startup ecosystem including entrepreneurship awareness, handholding research outcomes from lab to market, encouraging innovations that is relevant to society, addressing the societal problems using startups, exploring funding opportunities for both proof of concept as well as initial setting up of businesses and capital for scaling the business with the expertise of TECSOK. The activities are supported by Technical Consultancy Services Government of Karnataka (TECSOK) and executed by JSS Academy of Higher Education & Research, Mysuru.